Home COMMUNITY Local Broadcaster Takes on Epic 24-Hour On-Air Challenge for a Worthy Cause

Local Broadcaster Takes on Epic 24-Hour On-Air Challenge for a Worthy Cause


In a truly remarkable and inspiring act of dedication, local broadcaster Keith Cassidy is set to embark on an incredible 24-hour live on-air marathon to raise funds for the NI Kidney Research Fund.

This awe-inspiring challenge comes as part of this year’s Jail & Bail event, held in memory of the late Denis McNeill, who played a pivotal role in Keith’s career.

Keith’s deep admiration and gratitude towards Denis, who provided him with his first show and unwavering support throughout his radio journey, have motivated him to take on this ultimate challenge. Starting Thursday September 28, at 1 pm and lasting a full 24 hours, Keith’s broadcast will be aired on Causeway Coast’s Blast106, captivating listeners with his enthusiasm, creativity, and undoubtedly a few surprises along the way.

Not only is Keith’s marathon broadcast a testament to his passion for broadcasting, but it also serves as a powerful platform to rally support and raise much-needed funds for the NI Kidney Research Fund. This outstanding organization plays a vital role in advancing kidney research, supporting patients, and ultimately saving lives. By donating to this worthy cause, you can contribute to groundbreaking research and help improve the lives of countless individuals affected by kidney-related conditions.

Keith’s commitment to this cause is truly commendable, and he welcomes any form of support or donations from the community. If you wish to contribute to this life-changing endeavor, you can make a donation at the following link: JustGiving Page.

Speaking ahead of the event, Keith has said: “I’ve thought & wondered what I could do for my challenge to raise my bail, and now I’m facing the ultimate challenge as a broadcaster.

“Denis gave me my first show and supported me consistently through my radio journey, so I’m doing 24 hours live on air this month on Causeway Coast’s Blast106.”

Let’s come together as a community and show our unwavering support for Keith Cassidy as he embarks on this extraordinary 24-hour on-air challenge. Your contribution, no matter how big or small, will make a significant difference in the lives of those affected by kidney-related conditions. So grab a cup of coffee, tune in to Blast106, and join us in supporting Keith’s inspiring journey to make a positive impact on the world.