Morelli Ice-Cream have launched a new environmentally friendly ice cream container called the ‘eco tub’.
Instead of their current ice cream tubs, these new eco tubs can be recycled in the ‘tastiest‘ of ways.
This is because they are made out of waffles, the same stuff as their cones, so when your finished with your ice cream, just peel off the recycled wrapper and eat the tub.
The external wrapper also can be recycled and decomposes down fast in only 10 days.
For full information check out their promotional video HERE.