Enforcement officers have handed out almost £60,000 in fines for littering in the Causeway Coast and Glens area in the last month.
A council spokesperson confirmed that enforcement officers from WISE (Waste Investigations Support & Enforcement), issued a total of 749 fixed penalty fines for littering offences across the council area in August.
The private firm, who are on a year-long trial with Causeway Coast & Glens, has been given powers to issue fixed penalty notices for littering, including the irresponsible disposal of tobacco products and dog fouling.
Anyone observed failing to pick up after their dogs or dropping litter will be issued with an on-the-spot £80 Fixed Penalty Notice.
The officers are tasked to areas of highest demand and will patrol wherever there is evidence of littering. It has been shown that town centres are hotspot areas and cigarette butts are the most common litter issue.
Failure to pay a Fixed Penalty Notice may result in prosecution being brought and a “much higher fine” being imposed by a court.