Ballymoney Bubble

Most independent shop owners - the people who depend on its success - normally live in the area. They get involved in the community, employ other from the community and in turn keep more of the profits circulating in the local economy.

Local owners have full autonomy to make decisions about their business, including sourcing local, its operations & distribution, marketing. They are free to adopt innovations that align with their personal, community, and environmental values.

There is no need to go further than your local high street as you can often find the product or service in your immediate neighbourhood or town.